北京2022年2月16日 /新闻稿网 - Xinwengao.com/ — 中国领先的企业数字化运营和营销云平台爱点击集团iClick（NASDAQ：ICLK）于今日发表爱点击集团董事长、CEO兼共同创始人唐健博士致股东信。

各位尊敬的爱点击股东：

大家新年好，我很高兴在虎年一开始向您汇报爱点击的业务成果、未来展望及战略。2021年里，全球新冠疫情反复无常，中概股在资本市场面临多重因素带来的严峻挑战，但令我们感到骄傲的是，公司在巨大的压力下仍然实现了业绩的稳健增长，持续向长期目标奋勇前进。尤其，我们深信“企业数字化运营解决方案”可以继续实现预期中的高速增长，从而进一步推动公司业务结构的持续优化。

爱点击的长期战略是抓住中国经济数字化转型的契机，帮助中国企业通过数字化升级和运营来实现供给侧革新。公司在过去的三年里有效执行此战略，我们不断加速SaaS产品矩阵的迭代升级，同时也在实践中不断探索实用的运营经验，以构筑并完善“SaaS+X”商业模型。我们相信中国企业和品牌在未来三年里数字化转型的落地需要打通线上线下的消费场景，并在国内互联网日新月异的新媒体生态中找到平台电商之外的全新增长路径。爱点击构筑的“SaaS+X”商业模型将以此为目标，帮助企业在高速蜕变的新媒体生态中有效“种草”、高效“投流”、经济“TP”，并强健私域体系、夯实数据资产、管理品牌口碑，帮助它们做到“营和销，都有数”！我们相信这是一个万亿级的庞大市场，而“SaaS+X”则会是一条可落地的执行路径。我们有信心基于此模式的“企业数字化运营解决方案”业务2021年全年收入继续保持三位数的同比增长。我们也相信2022年乃至接下来的3年里，该业务仍然具备持续高速增长的潜力。

在坚决执行可持续的长期战略的同时，今年我们也会加速公司两大业务板块之间的交叉销售，让“在线营销解决方案”业务更多聚焦在可与“企业数字化运营解决方案”业务相互协同的部分，实现两大业务板块之间的资源投入的更好平衡，从而保证公司的稳健安全并在长期战略上始终保持足够的投入。此外，管理团队也会密切关注美国资本市场的变化，并以开放的心态积极寻找其它各种可能的资本运作机会，目标是帮助公司的长期战略获取更多的发展资源，助力“SaaS+X”模式达到更大的规模，最终最大化爱点击的股东价值。

2021年是我任职爱点击CEO的第二年，公司在战略方向、组织建设和协同执行方面均达成了高度共识，我们的人才发展计划和企业文化建设也初获成功，通过不断的产品和业务创新为行业培养了一批优秀数字化人才。感谢公司董事会和股东会的信任和任命，我在担任CEO一职之外，也出任了公司的董事会主席，我将一如既往带领爱点击团队在建设“中国领先的企业数字化运营和营销云平台”之路上奋勇前进！

最后，我要感谢所有股东对公司及管理团队的信心和支持，在过去的12年里，爱点击已多次证明自己是一家具备“融合进化”能力的公司，我们的团队既经历过风口浪尖的极速狂飙，也经历过艰辛严峻的逆势生长，我们的商业模式从早期的PC端升级到移动端，从前期的数字营销领域扩展到“SaaS+X”企业数字化领域。未来，爱点击也将继续秉持“创新”为本的企业文化，始终站在市场发展的前沿阵地，为客户、为行业、也为所有股东创造可持续的长期价值。

顺颂商祺，

唐健

爱点击 董事长、CEO兼共同创始人

关于爱点击

爱点击集团(NASDAQ: ICLK)成立于2009年，是中国领先的企业数字化运营和营销云平台。爱点击的使命是赋能全球品牌释放智慧零售的巨大市场潜力。凭借独家的前沿技术，爱点击提供的全消费者生命周期解决方案助力品牌有效实现业务增长和提升盈利能力。爱点击总部位于香港，通过全球十一大办公地点覆盖亚洲及欧洲市场。更多信息请访问ir.i-click.com。

Safe Harbor Statement

This announcement contains forward-looking statements, including those related to the Company’s business strategies, operations and financial performance. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s fluctuations in growth; its success in implementing its mobile and new retail strategies, including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favourable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; litigation and negative publicity surroundings China -based companies listed in the U.S.; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; its ability to comply with existing or future laws and regulations related to data protection or data security; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; the duration of the COVID-19 outbreak, including the emergence of COVID variants, and its potential impact on the Company’s business and financial performance; fluctuations in foreign exchange rates; general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

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